CANAL+ INTERNATIONAL has sealed a partnership with Nigeria’s popular entertainment and lifestyle channel, AREWA24, bringing its rich Hausa-language programming to CANAL+ audiences across West Africa. Since its launch in 2014, AREWA24 has been at the forefront of promoting Hausa culture, reaching over 80 million viewers in the region.
AREWA24 offers a broad range of content, from lifestyle programs like “Gari Ya Waye” to youth and women-focused shows, hip-hop segments, and Kannywood films. The channel also airs health, children’s, and cultural programs, alongside long-running Indian and Turkish dramas dubbed in Hausa. As of today, AREWA24 is available on CANAL+ satellite platform, channel 285, marking the introduction of a new set of television channels in Niger.
Cheikh Sarr, Managing Director of CANAL+ Niger, emphasized that this partnership aligns with the company’s mission to deliver high-quality programming and foster stronger ties with Nigerian partners. He expressed hope that the collaboration would not only strengthen the entertainment landscape in Niger but also provide a gateway for talent to reach French-speaking African markets.
Celestine Umeibe, Head of Sales at AREWA24, echoed this enthusiasm, noting that the channel’s partnership with CANAL+ INTERNATIONAL will introduce high-quality Hausa-language content to new audiences across the region, continuing AREWA24’s legacy of cultural promotion and entertainment.
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Source link : https://www.techafricanews.com/2024/10/15/canal-expands-hausa-programming-with-arewa24-partnership-across-west-africa/
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Publish date : 2024-10-15 11:21:31
